Whether you’re considering bringing your home to market for the first time or your property is already for sale, we start by understanding the home, your circumstances and what has happened so far.
If your home has been on the market without the result you expected, we don’t begin by simply recommending a new price, new photographs and another launch.
We start by understanding what has happened so far.
How was the property positioned?
How was it presented and marketed?
What response has there been from buyers?
What have the viewings been telling us?
What did you expect from your previous agent that you didn’t receive?
Only then do we decide what we believe needs to change.
Sometimes it is. But before recommending another reduction, we look at how the property has been positioned, how buyers have responded and what the market is telling us.
Price should be part of the strategy, not the only strategy.
Buyers make decisions quickly. Photography, film, words and presentation need to give them a reason to stop and see what makes a home different.
We don’t simply replace one set of photographs with another. We rethink how the home should be presented.
A viewing isn’t the objective. The right buyer taking the next step is.
We personally conduct viewings and listen carefully to the response, using what we learn to identify objections, understand buyer behaviour and adjust the strategy where necessary.
The person you instruct should remain involved.
At In Residence, your home isn’t handed down through layers of a team. We remain personally involved in the presentation, viewings, negotiations and progression of your sale.
We won’t promise that changing agent will change the result.
We’ll show you what we believe needs to change first.
Before recommending a price or a marketing strategy, we take the time to understand the property, its position in the market and how it should be presented.
Request an appraisalTell us where you are with your sale and we’ll start by understanding what’s happened so far.
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